Blog

Spring Cleaning Keywords to Google

May 22, 2017
Ah, springtime! As the daylight hours grow longer and buds and blossoms dot Waco’s trees and gardens, even when a rainy day is in the forecast, the feeling of new life in the air can’t be denied! Also undeniable is the all-too-apparent fact that Waco’s bright May sunlight is now illuminating months’ worth of dirt on the windows. And now we can see more areas of the carpet that show the winter’s accumulation of … what is that? For residents from one end of Texas to the other, the balmy…
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Tags: for sale, homeowner, keywords, real estate, sellers, spring, spring cleaning, springtime, waco,

Selling Your Waco Home: Beyond Marketing

May 17, 2017
Selling your Waco home takes marketing, of course. Highlighting its features—the specific details that the Waco MLS lists for every property—is only the beginning. The number of bedrooms, square footage, lot size—even the architectural style—all help buyers eliminate offerings that won’t satisfy their housing requirements. These are quantitative marketing specifics that qualify a residence. Most have numbers attached. They’re also the basis for the “comps” that the bank or another mortgage lender will use to estimate your property’s market value. But they are only the first step in selling your…
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Tags: brand, branding, marketing, real estate, seller, selling, selling a house, waco,

Waco Appraisal Prep: 5 Simple Ideas

May 8, 2017
You’ve probably heard the wry old saying: “Nothing clears the mind like the prospect of being hanged at dawn.” For some homeowners, you could add an equally wry modern Waco real estate version: “Nothing clears the mind like having a real estate appraiser drop by for a look-see.” I’d like to counter that notion—there’s really not much to worry over when the Waco real estate appraiser is scheduled to make an appearance. The stress level can be lowered by keeping a few simple ideas in mind: Appraisals aren’t showings. Sure,…
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Tags: appraisal, buyer, readiness, real estate, seller, simple, tips, top 5, waco,

Zeroing In on When to Sell a House in Waco

May 3, 2017
Waco readers who frequently check in here may recall the inquiry into whether there really is a single best time to buy a house—and if so, when that might be. The answer was October 8. At least that was what the researchers at RealtyTrac deduced after reviewing millions of home and condo sales (from across the nation, not just Waco). The definition of “best” they settled on was the date which recorded the greatest markdown between original listing and actual sale prices. On closer examination, though, 10/8 did seem to…
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Tags: May, month, real estate, seller, selling a house, time to sell, waco, when to sell,

Aging in Place: an Emerging Waco Real Estate Topic

April 25, 2017
While much attention is directed at the phalanx of youthful first-time homebuyers, the  Millennials and GenXers aren’t the only groups who are having a substantial influence on the direction of Waco’s real estate market. Whether they are tagged “mature,” “aging,” or downright “elderly,” the over 55-crowd comprise an increasingly influential part of the marketplace. They are also facing some challenges when it comes to housing—and where there are challenges, people with solutions stand to profit. Last month, Freddie Mac—the quasi-governmental entity that studies changing directions in the nation’s real estate…
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Tags: aging, aging in place, challenges, homebuyer, homeowner, real estate, REALTOR®, waco, youth,

Mirror Image of Home Pricing in Waco

April 21, 2017
When it comes to the reality of pricing a home in Waco, it’s natural that buyer’s and seller’s points of view reflect their different roles and objective. In a way, they are mirror images of each another. From the seller’s point of view, pricing their Waco home starts out from the reality check of the “comps”—the prices registered in recent comparable neighborhood sales. From there, the pricing decision revolves around the tradeoff between maximum asking price versus the desire for a speedy sale. Even if there is no time pressure…
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Tags: buyer, price, pricing a home, real estate, seller, waco,

Waco Home Sales Bloom Before Tulips

April 12, 2017
Waco house sales do usually respond in the seasonal pattern that is familiar in most other areas. Spring and summer lead the way for weather-related, financial, school scheduling and other family-related reasons. From now into well past July (and sometimes even August), house sales activity can be counted on to peak. Those are the normal expectations. But when any segment of U.S. house sales numbers quadruple expectations even before spring bulbs see daylight, that’s worthy of special attention. That was the case last Thursday when the Commerce Department reported that…
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Tags: economy, home sales, interest rates, pattern, real estate, spring, waco,

Four Traits that Aid a Waco Home Buyer

April 5, 2017
The Rorschach (or inkblot) test is the one where a psychologist shows you a series of pictures that seem to be random black-and-white splatters. The shrink asks you what you think they look like. What you “see” in the inkblots tells something about who you are—how you look at things. If someone were to create a pack of inkblots to test for who would be best suited for the tasks facing Waco home buyers, they’d be designed to pinpoint character traits that come in handy during a typical home buyer’s…
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Tags: buyer, buying a home, characteristics, home buyer, inkblot test, personality trait, real estate, Rorschach, waco,

April Can Be a Timely Entry Point for Waco Listings

April 3, 2017
It’s April—a time of year when area homeowners who haven’t yet added their homes to the Waco listings may have a legitimate question about whether it’s too late to benefit from the spring selling season. This year, they may also be concerned that the rise in mortgage interest rates could discourage prospective buyers. The answer to the first question is a qualified not—not too late! The only qualification has to do with the condition of the property itself. If it can be put into sound showable condition within a month…
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Tags: April, listing, real estate, seller, selling, selling season, spring, time to list, waco,

9 Terrible Waco Home Improvement Innovations

March 29, 2017
When it’s one of those weekend days when the Waco weather has refused to cooperate with outdoor plans, one way to fill the idle time is to go online in search of home improvement ideas. You may not follow through with any for your own Waco home—but it’s amusing to review the almost unlimited number of clever and inventive notions people have put online. When it comes to the kitchen, for instance, there are bounteous home improvement ideas. There’s the herb garden wall (in addition to a green thumb, a…
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